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Your complete guide to making a 2-minute pitch video for any audience
Step 1: Let's get started! (2 hours)
Do I have anough resources? (Answer: yes!) And to whom am I pitching? Wait what is a pitch video, anyway?
Step 2: Find your personality
Identify the impact you want your video to have, and the tone and style best suited to achieve it.
Step 3: Use storytelling and persuasion
Learn how good pitches utilize the power of storytelling and the secrets of persuasion
Step 4: Crank out that script
Writing is pre-writing, and rewriting. We show you how to use both for the fastest, easiest road to a finished script.
Step 5: Get ready to film (part 1)
Before you turn on the camera, make an outline of what you'll film.
Step 10: Test it out
You get one chance to make a first impression, so before you go live, test your video wide and far.
40 min
30 min
3. Other videos
Learn what (and what not) to do by
watching other videos
7. Storytelling
Learn how great stories make
great pitches
60 min
14. Schedule
Schedule the who, what, where, and when
of your film shoot
30 min
19. Testing
Perform one last test of your video
before you post
60 min
17 b. Still photography
Take great still photos to use in your video
20 min
17 a. Filming
Now film this beast
45 min
18. Editing
Put your footage together with voiceover, music, and graphics
45+ min
15. Lights
Learn how to light your set with
stuff you've already got
30+ min
16. Sound
Get silky smooth audio for your video
30+ min
11. Shot-by-shot analysis
Learn how shots make up a scene in this
film school crash course
30 min
12. Shotlist
Think of shots and put them in a list
45+ min
13. Location scouting
Find the best places to film your video
60+ min
40 min
10. Script
Banish the blank page and write
8. Persuasion
Learn the language of persuasion
20 min
9. Simple storyboard
Create a visual outline of your video
60 min
30 min
30 min
Step 7: Get ready to film (part 3) (almost there) (seriously)
One last check of the lights and sound before you hit "record."
Step 6: Get ready to film (part 2)
Narrow down your locations and make a schedule.
Step 8: Hit "record"
Capture the footage that will become your video. Patience is a virtue! Taking your time will pay off later.
Step 9: Cobble it all together
Edit your footage together. Add graphics, titles, music, and poof: done. (Almost).
2. Audience
Understand your audience so you can
connect with them
6. Style
Select the visual style for your pitch video
4. Impact
Identify the impact your video should
have on the audience
30 min
5. Tone
Select a tone that complements your product/service
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